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Ditto Product Research

Run customer research, pricing tests, and product validation using 300K+ AI personas with 92% focus group overlap.

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What It Does

Ditto Product Research is a Claude Code skill that lets you run customer research studies, pricing tests, and product validation directly from your terminal. It taps into Ditto’s platform of 300,000+ AI-powered synthetic personas calibrated to real census data across 15+ countries.

How It Works

You describe what you want to research — a product idea, pricing strategy, positioning, or market opportunity — and Claude automatically:

  • Designs research studies using proven question frameworks
  • Recruits demographically filtered synthetic panels matching your criteria
  • Runs studies via Ditto’s API, collecting responses from personas
  • Extracts insights and generates reports
  • Produces shareable links for stakeholder review

Studies complete in 15-30 minutes instead of the 4-8 weeks traditional focus groups require.

Use Cases

  • Product validation: Test whether a market exists for your idea with target demographics
  • Pricing research: Compare price sensitivity across different price points
  • Messaging tests: Validate positioning, taglines, or value propositions
  • Feature prioritization: Understand which features matter most to different user segments
  • Market analysis: Explore demand, pain points, and behaviors across geographies

Who Benefits

Product managers, UX researchers, and founders who need fast, affordable validation before committing development resources. No research background required — Claude handles study design and analysis.

Frequently asked questions

How do I install the Ditto Product Research skill?
Copy the ditto-product-research folder into your Claude Code skills directory. For a single project: `cp -r ditto-product-research /path/to/project/.claude/skills/`. For all projects: `cp -r ditto-product-research ~/.claude/skills/`. Then get a free API key at https://app.askditto.io/docs/free-tier-oauth and set it as `export DITTO_API_KEY="your_key_here"`.
What can I research with Ditto?
You can validate product ideas, test pricing, compare messaging and positioning, prioritize features, explore market demand, and understand customer behaviors. Ask Claude to research anything from product-market fit to landing page copy performance.
How accurate are the synthetic personas?
EY validated Ditto's methodology at 92% statistical overlap with traditional focus groups. The 300,000+ personas are calibrated to real census data, so demographic targeting produces results comparable to conventional research at a fraction of the cost and time.
How much does it cost?
A free tier is available with no credit card required. Paid plans unlock advanced demographic filtering. Traditional focus groups cost $10,000–50,000 and take 4–8 weeks; Ditto studies complete in 15–30 minutes.
How do I invite stakeholders to see results?
Ditto studies automatically generate shareable public links. You can send these to stakeholders, investors, or team members so they can review findings and responses without needing a Ditto account.
What's the difference between Ditto and traditional user testing?
Ditto uses AI personas trained on real behavioral data instead of recruiting actual humans. This makes research instant, repeatable, and cheaper. Traditional testing is better for usability testing; Ditto excels at idea validation and market research.
Can I filter personas by demographics?
Yes. You can target by age, location (15+ countries), income, job title, and other attributes. The free tier has basic filtering; paid plans unlock more granular demographic controls.
Do I need research experience to use this?
No. Claude Code handles study design and analysis automatically. Just describe what you want to validate — pricing, positioning, a feature idea — and Claude builds the research framework and interprets results for you.

Glossary

Synthetic personas
AI-powered representations of real people trained on demographic and behavioral data. Ditto maintains 300,000+ personas across multiple countries, calibrated to census data to mirror real-world populations.
Demographic filtering
The ability to target your research to specific groups (age, location, income, occupation, etc.). Ditto lets you recruit synthetic panels matching your exact audience criteria.
Market validation
Testing whether a product idea, pricing strategy, or positioning resonates with your target market before investing heavily in development. Ditto accelerates this by running studies in minutes instead of weeks.
Pricing sensitivity
How willing customers are to pay different prices for a product. Ditto pricing studies test multiple price points to find the optimal balance between demand and revenue.
Shareable study links
Public URLs generated by Ditto that display research findings and individual responses. Stakeholders can review results without needing a Ditto account.

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