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Product Management

Pricing Skills

Strategic pricing framework with 12 scenarios to transform client conversations into defensible, profitable pricing decisions.

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What It Does

Pricing Skills transforms vague pricing conversations into structured strategy sessions. Instead of quoting gut feelings, you get a modular system with three specialized skills that work together or independently to build defensible pricing.

How It Works

Three core skills handle different situations:

  • at-what-price: Builds a cost/market/budget spectrum from project details, delivering three price options (low, mid, high) with profitability reasoning
  • pricing-scenario: Matches your situation to one of 12 real-world scenarios—from “desperate for work” to “premium positioning”—and outputs a single strategic price
  • price-intelligence: Processes lead notes end-to-end, extracting signals, identifying client type, flagging risks, and building a complete proposal strategy

The orchestrator skill runs all three as internal advisors, has them debate trade-offs, and synthesizes a final strategy document.

Use Cases

  • Freelancers and consultants who undercharge and overdeliver
  • Service businesses pricing custom projects without a rate card
  • Teams building AI agents that need embedded pricing intelligence
  • Anyone who needs to explain their pricing to clients with confidence

Who Benefits

Product managers and business owners pricing new offerings, consultants defending proposals to stakeholders, and anyone tired of pricing by instinct or fear.

Frequently asked questions

How do I get started with Pricing Skills?
Clone the repository, add the skills to Claude Code, and invoke `/price-intelligence` with your lead notes or project description. The skill extracts signals, matches a scenario, builds your price spectrum, and outputs a complete strategy with anchor price, target price, and negotiation tactics.
What's the difference between the three skills?
`at-what-price` builds a spectrum when you have nothing; `pricing-scenario` picks one price when you have a range; `price-intelligence` does both plus lead analysis, client profiling, and negotiation guidance. Use the orchestrator for a full strategy session.
How does Pricing Skills calculate the minimum price?
It uses: Min price = Cost ÷ (1 − target margin). Default margin is 30–50%, with a hard rule: never output a price below cost. The system also applies psychological rounding (e.g., 4,950 instead of 5,000) before output.
What are the 12 pricing scenarios?
They include: desperate for work (cost + 30%), stable pipeline (market midpoint), fully booked (market high or above), difficult clients (friction buffer), strong competition, high-budget opportunities, low-budget risks, relationship recovery, portfolio work, new client tests, ideal clients, and premium positioning.
Can I use Pricing Skills if I don't know my costs?
Yes. The `at-what-price` skill estimates missing data with smart defaults. Provide what you know (hours, income goal, project description) and it fills in the gaps, then builds your spectrum.
How does the orchestrator agent work?
It runs three internal advisors—Analyst, Strategist, Interpreter—who each call a skill, critique each other's logic, and surface conflicts as options. You review the debate and make the final decision. Output: a complete `PRICE.md` strategy document.
What does price-intelligence include beyond just pricing?
Signal extraction (budget, urgency, competition), client profiling (startup/SME/corporate), opportunity and risk scanning, proposal structure guidance (lead with solution, price last), and negotiation tactics (anchor high, 3-tier framing, scope trade not price cut).
Is Pricing Skills for fixed rate card pricing?
No. It's designed for custom service pricing, freelance projects, and negotiations. If you need a static rate card or catalog pricing, this isn't the right fit.

Glossary

Profitability floor
The minimum price you can charge without losing money, calculated as Cost ÷ (1 − target margin). Pricing Skills enforces this as a hard rule.
Market value (MV)
The price range customers in your market typically pay for similar work, independent of your cost. Used as a reference point alongside cost-based and budget-based pricing.
Psychological rounding
Adjusting prices to psychologically appealing numbers (e.g., 4,950 instead of 5,000) based on price tier. Signals precision and strategic pricing rather than arbitrary figures.
Orchestrator
The central agent that coordinates multiple skills, runs them as advisors, has them debate trade-offs, and synthesizes a final strategy document.
Lead signals
Clues extracted from client conversations—budget hints, urgency, competition mentions, pipeline health—that help identify which of the 12 pricing scenarios applies to your situation.

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